Let’s try this one more time.
I think I’ve just had enough of my own bullshit. The good news is, every time I fall or stop myself, I do get back up.
The bad news? I continue to be my own biggest obstacle.
But… I’m here this time to stop that.
I’ve had enough of my own excuses, and I’m finally ready to change course. Or, if you like pop psychology terms, to break the pattern.
So, what am I doing?
I’m taking control. No more sitting on the sidelines.
Hi there—welcome! Welcome to my world, where I get to let you in on the workings of my brain, coupled with insights about building an online business—both as someone doing it and as someone supporting others in doing it.
Why write? Well, if I’m being honest, much of this will be posted on my website’s blog as a way to keep things active in hopes that my so-called “ideal client” will find me during a Google search. But in reality, I’m keeping things personal because I need an outlet. And starting with writing felt like the easiest way to begin.
I’ve wanted to start writing for months—years even! But I always managed to stop myself. I felt stuck, didn’t know where to begin, and kept thinking, why bother? Who would listen? I still have all those feelings, but I’m choosing to do it anyway. Because I’ve had enough of standing in my own way. Enough of convincing myself this isn’t for me.
And not just mentally, but deep down, I’ve felt like I didn’t deserve the life I truly wanted. Like I wasn’t good enough or smart enough to show up and support people in the way I knew I could.
Then life happened. And it forced me to face myself. I was the only one holding me back.
Don’t get me wrong, things are good. My son and I have a great life—we live in a wonderful home, we have access to delicious food, I have a job (on top of the business I’m building), and he’s thriving in school with his friends. Things are good.
But I want more. I want to prove to myself that we can have more.
The Business I’m Building & Why It Matters
I started doing this work back in 2019. I’ve supported countless business owners with strategy, operations, and execution—helping them simplify, scale, and create businesses that actually work for them. And yet, when it came to fully stepping into my own business, I hesitated. For years.
But I’m done waiting. Done making excuses. Done letting myself get in the way.
I’m not building this business just to build a business. I’m building it because I want my life to be mine. I want to create something that aligns with who I am, that allows me to show up as myself, and that gives me and my son the life we both deserve.
And the people I work with? They want the same. They want a business that supports their life—not one that runs it.
I know I’m not the only one who feels like this. I’m 99% confident anyone reading this will nod along, telling themselves “yup, I feel that way too!”.
I think that’s another reason why I want to write. So that maybe just one of you reading along will think “wait, if it’s possible for her, it’s possible for me”.
There’s zero special about me. There’s no other reason that I feel I deserve to take up space beyond the fact that I am a human being with one life to live.
If you’ve ever felt like you’re standing in your own way, questioning yourself, or wondering if you deserve the success you want—I see you. And I want you to know: It’s possible. I haven’t even proven it to myself yet but I just know it’s possible.
If you’re a current or aspiring online business owner, let’s build something different. Something that actually supports your life.
If you'd like to follow along, subscribe to my Substack to stay connected & let’s do this together.
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